About Amal Joseph — Helping Businesses Grow with SEO
35%
Avg Organic Growth
25+
Keywords on Page 1
4.9
Users Rating
Hi there!
I am Amal Joseph
My work spans keyword research, on-page optimization, technical audits, content strategy, and link building, with a focus on real results over vanity metrics.
I hold an M.Com in Finance & Taxation from Assumption College, Changanassery, and a B.Com in Computer Application — giving me a practical edge with clients in finance-driven industries.
Tools & Platforms I Work With
Education, experience & milestones.
A timeline of every step that shaped my approach to SEO — from the classroom to real client results.
St. Aloysius College, Edathua
Built a strong foundation in commerce, accounting, and computer applications — the analytical base that shapes how I approach SEO data and business metrics today.
One Team Solutions
First hands-on exposure to digital marketing — learning on-page SEO fundamentals, social media strategy, and content workflows. Where the curiosity for search became a career direction.
Assumption College, Changanassery
Postgraduate study in finance and taxation — sharpening quantitative thinking, data interpretation, and the ability to tie marketing strategy to measurable business outcomes. Dissertation on overconfidence bias and investment decisions (n=133).
Google Certified in GA4 — covering event tracking, audience segmentation, conversion measurement, and attribution modelling. Applied daily to track SEO campaign performance and report on what actually moves the needle.
TechWyse IT Solutions Pvt. Ltd. — Ernakulam
- Planned and executed end-to-end digital campaigns across SEO, SEM, and content channels aligned with client business goals.
- Drove a 35% increase in organic traffic through strategic keyword targeting, on-page optimisation, and algorithm adaptation.
- Monitored performance via Google Analytics, Search Console, and SEO platforms; delivered monthly reports with actionable insights.
- Led cross-functional coordination improving overall project efficiency by 25% across marketing, design, and development.
- Conducted competitor landscape analysis to identify opportunities and sharpen SERP positioning strategies.
- Built and maintained a healthy backlink profile through ethical white-hat link-building practices.
Independent Research & Practice
As AI-powered search (ChatGPT, Perplexity, Google AI Overviews) began reshaping how people find information, I invested in understanding Answer Engine Optimisation and Generative Engine Optimisation — building frameworks to get clients cited in AI search results, not just ranked on Google.
Independent · Alappuzha, Kerala
Working directly with businesses across Kerala and India as a freelance SEO expert — combining technical SEO, local SEO, content strategy, and AI search optimisation into result-driven engagements. No agency overhead. Just focused, measurable organic growth.
Awards & Certifications.
Training and credentials completed across the tools and platforms I use every day.
Where I'm Headed, Who I Help.
A quick look at where my focus is right now, and the kind of businesses I do my best work with.
I'm currently deepening my skills in technical SEO and exploring how AI-driven search — like Google's AI Overviews — is changing how content gets discovered, making sure my strategies stay ahead of where search is heading, not just where it's been.
Not the right fit? If you need overnight rankings or a one-time quick fix, a different service might suit you better — sustainable SEO takes time to compound.
Let's get your business ranking.
Whether it's a homestay in Alleppey or a law firm in Kochi — if you're ready to stop guessing and start ranking, let's talk.