The Blog
Guides on SEO, written the way I'd explain it to a client
Straightforward breakdowns of how search actually works — no recycled listicles, no jargon for its own sake.
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🔍 SEO Strategy
Information Gain in SEO: What the Google Patent Actually Says
Most guides repeat the same summary of this patent. Here's what it actually describes, where the common explanation goes wrong, and a plain way to check whether your own content is adding anything new.
📜 The real patent, explained 🧩 3-step content check 📊 A worked example ❓ FAQ included
Read the full guide →Plain language, no jargon
Every guide is written to be understood by a business owner, not just other SEOs.
Backed by real sources
Claims are checked against the original patents, docs, and data — not rehashed opinions.
Practical, not theoretical
Every article ends with something you can actually go do to your own site.
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Everything on this blog is general — a real audit looks at what's actually holding your specific site back.
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